There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very much.
But underneath all of that well-intentioned advice, there are some questions that just haven’t been answered, like:
— Do conversion rates vary by industry?
— Does form logic (if the user does X, show them Y field) matter?
— Are there peak form submission times?
— What’s really wrong with labeling a button submit?
As it turns out, you’re not the only one with these burning questions. FormStack just released its 2014 Form Conversion report, chock-full of beautiful charts, findings and results from surveying over 400,000 form users.