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Local SEO: The Basics for you

By: on June 24th, 2018 | Posted under: Editor's Pick
local seo

If you know the basics of Local SEO, you must be aware that SEO changes all the time.

With local SEO, you should pay more attention to your on-site optimization and off-site SEO strategies to pull the customers who are searching for a business similar to what you offer.

After the rise in mobile usage, local competition has grown. If you do not care about being in the top ranks, you can be sure that your competitor will.

Local SEO strategies

Let’s take a look at a few SEO tactics that you can make use of to make your business rank higher.

Since the title and the description are shown on the search results page, they still matter. They need to be carefully written and if possible, with the targeted keywords.

You can use emulators, such as the one from SEOmofo. If you want to reach out to the local consumers, try to include the name of you’re the location your business is located in or the city.

Try to place the keyword as much as possible towards the beginning of the tag.

For more strategies that work, check out this articleLocal SEO companies will help you with your local SEO techniques.

Local directories

According to Google, as many as 4 out of 5 consumers turn to search engines for making their local searches.

In spite of this, many small businesses have not featured themselves on a single online local business listing.

It is highly important and one cannot stress it enough, that you must make sure that your business is listed properly and consistently on all the leading online business directories, such as Merchant Circle, Yelp, and Citysearch.

Make sure all the data is consistent on all the directories as minor discrepancies like abbreviations, lack of suite number, misspellings, and wrong phone number can prove to have a huge backlash when Google is able to understand which of this information provided is true.

Reviews

Online reviews are a big deal and don’t let anyone tell you otherwise. According to surveys, as much as 85% of the people go through online reviews before reaching a decision.

Even here, technology is here to help you out.

There are a many reputation marketing software out there which you can use to track old reviews and secure new reviews, such as Get Five Stars, Trust Pilot, Reputation Loop, and Vendasta.

Tiny Torch and Hootsuite are other tools which let you monitors and send you alerts every time your brand gets a mention somewhere.

No matter what the review is, positive or negative, make sure you respond. It lets the other users know that you are reading the reviews and that you care.

Try getting as many reviews as possible on Google My Business page and your business’s Facebook page.

Since social media plays a great role in bringing people together, many use the platforms to check out reviews here.

Using structured data markup, otherwise known as schema markup, on your website’s codes can offer the search engines more details about your business, the reviews, the services offered, and so on.

Structured data markup assists the spiders in determining better what your website’s content is all about. Learning about SEO for local business is a great way to get more traffic.

This article contains detailed information about local search engine optimization.

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